Comcast in 2004
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Case Details:
Case Code : BSTA026
Case Length : 15 Pages
Period : 1963-2004
Organization : Comcast
Pub Date : 2004
Teaching Note :Not Available
Countries : USA
Industry : Communications
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Comcast can return the Disney brand to prominence and the Disney Company to growth.
- Brian L. Roberts, CEO, Comcast1
Introduction
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In early 2004, Brian L. Roberts, CEO of Comcast, America's
leading cable operator, was aggressively strengthening the content side of his
empire. Comcast's archrival News Corp had closed a deal in December 2003, to
acquire DirecTV, the largest satellite service provider in the US.
The DirecTV
deal had been finalized at a time when most media companies were still
recovering from the expensive mistakes they had committed during the halcyon
days of the Internet. News Corp was the only well performing company in the
beleaguered media industry. Roberts believed that acquiring a content-rich media
giant would be the answer to the missing link in his business.
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Comcast, which operated broadband cable networks and provided programming content, had acquired AT&T Broadband in 2003, boosting its subscriber count to 21.4 million.
This made Comcast the largest US cable TV operator, well ahead of number 2 Time Warner Cable. Comcast's content businesses included Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network and G4. Other interests included 53% of SportsNet, a regional network that broadcast home games of the Philadelphia Flyers, 76ers, and Phillies. With 59,000 people, Comcast was one of the largest employers in the US...
Excerpts >>
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